Dorothy's Closet is excited to share with you a brand new book that is a must-read. It’s The New Relationship Marketing by our friend, Mari Smith. If you don’t know Mari, she’s one of the foremost leaders in the social media arena – with particular expertise in Facebook marketing.
Mari wrote this book specifically for those business owners and entrepreneurs who have only just dabbled with social media marketing, or who have reached a plateau with their online marketing efforts, and wish to propel their business to the next level and beyond.
What is relationship marketing? It’s all the actions you take online and offline to nurture the connections you have with your prospects, customers, alliances and partners… even with your so called competitors.You’ve heard of B2B and B2C (business to business, and business to consumer).
Mari talks about how it all comes down to P2P: People to People.
Many businesses have not fully embraced the power of today’s social technologies due to a number of reasons, including fear of exposure, fear of negative comments and fear of wasting time and resources. In her new book, Mari skillfully walks you through her proven nine-step program for building a large, loyal and profitable network using the social web.
To watch Mari's new book trailer, download a sample chapter, or order the book, click here.